Like the United States and elsewhere, China has its trademark registration authority, the Chinese Trademark Office, with which individuals, companies, and organisations, be they foreign or domestic, can register and protect their company name and product names Domain names, logos and slogans.
Hongda Business Services offers reliable and efficient service to undertake a China trademark search on your behalf and provide companies with how to register and license their trademarks in China and ensure that your exclusive rights to your trademarks are protected.
We can help you! Click the button below to arrange a free consultation to talk through your trademark registration needs:
Trademarks in China are generally awarded on a first-come, first-served basis, regardless of whether or not a company might be able to prove ownership over that trademark; if it has been registered in China by another entity before your registration it will quite possibly be rejected outright. If a registration happens on the same day, only the first application will be considered.
Due to the often prohibitively high cost of trademark infringement litigation, whether a company intends to do business in China today or at any point in the future, it is highly recommended that they register a trademark for each piece of IP as soon as possible. While it may seem like a far-off prospect today, there are many cases in which foreign companies have their trademarks registered by third parties in China, even by partners such as suppliers domestically. Registering your trademarks in China prevents litigation wherein a company needs to reclaim their infringed upon trademark and protects against litigation wherein other companies might file suit against your company for trademark infringement.
Trademarks in China can include any of the following:
They will represent goods or services provided by an individual, legal entity, or organisation for a period of up to ten years, renewed six months before the expiry of the trademark registration.
Pre-filing search is not compulsory but highly recommended.
It currently takes approximately 18 months for Hongda Business Services to register a trademark in China, so it is important to get ahead of the issue before it is too late. This is a long process, but please note that your trademark will be protected once you have started the registration procedure, so the onus is on getting started.