China’s e-commerce market has experienced surprising speed in the last decades thanks to the well-developed logistics system. By 2023, China will contribute to 63% of the global online shopping market with an estimated value of over 2 trillion USD. Well-functioned electronic payment operations and a powerful mobile terminal segment have also made this market cover a wider range of clients.
Due to the customers’ preferences, Chinese e-commerce platforms are still the key players in the online shopping field. According to a survey in 2023, only one foreign e-commerce player, Amazon, was ranked in the Top 15 e-commerce platforms in China. Consequently, using local platforms remains the most effective way to reach Chinese online shoppers for marketing and branding.
Together with Hongda, let’s see how to get your online shopping platform account registered with complete e-commerce solutions to expand your market in China.
Tmall is the largest B2C platform in China with over 500 million registered customers and over 50000 merchants, taking up over 50% market share of China’s B2C ecommerce business. Tmall is the great choice for brands who are looking for open their official shops, especially when you have a luxury brand or high-value products. For international companies, Tmall can be a useful e-commerce platform to help increase their sales as well as to promote their brand. Luxury brands not only have access to Tmall and Tmall Global but also to Tmall Luxury Pavilion, which is an “app within an app” that enables top selected clients to get access to the most premium and luxury brands with dedicated flagship stores.
However, running a Tmall shop can be more expensive than other platforms, including:
Jing Dong is the largest self-operated e-commerce enterprise in China. Compared with other ecommerce platforms, you can find about everything on JD with a strong focus on electronic devices. What is setting it apart from Alibaba’s Taobao and Tmall is its fulfillment service. JD has the most advanced fulfillment infrastructure among all Chinese e-commerce companies allowing same day delivery. If your company focuses on the trading of electronic products, JD can be the best choice for you because its huge client population who are consistently interested in digital devices.
The fees of opening a JD shore may include:
Xiaohongshu, or the Little Red Book, has at least 200 million active users. Both in the desktop and mobile terminals, the Xiaohongshu community information is presented in a Pinterest-style layout, which makes the contents distribute to more related clients. Combing with video and live broadcast functions, users can also share product reviews and text introductions of travel destinations, during which users grow interest in a product or lead to purchase.
The fees of opening a Xiaohongshu shore may include:
When running online shops in China, online payment account is something you must have to receive money from your clients. Let’s see which account is the best choice for you!
Today, Alipay is the largest independent third-party payment platform in mainland China. It is one of the mainstream payment methods in mainland China. Most people in mainland China have replaced Alipay with cash or credit cards. Alipay has 1.2 billion global users, making it the world's second largest mobile payment service provider in the world. In addition, according to statistics in the first quarter of 2020, Alipay occupies 55.40% of the third-party payment market in mainland China and shows a continuous growth trend.
What Hongda can help you (about 5-7 working days):
WeChat Pay is a mobile payment and digital wallet service by WeChat based in China that allows users to make mobile payments and online transactions. Users who have provided their bank account information can utilize the app for various financial transactions such as paying bills, making purchases, transferring money to other users, and even conducting in-store payments if the stores support WeChat payment. These services are offered by verified third-party entities called "official accounts," which create mini-programs or "apps within the app" to provide specific functionalities. Users can link their Chinese bank accounts to enable seamless transactions through the Visa, MasterCard and JCB.
What Hongda can help you (about 5-7 working days):
WeChat has over 1.2 billion active users, making it the largest Chinese instant messaging application. Together with its social media and mini program function, it is also the most popular social media platform in China.
A rapid growing short video platform with over 600 million daily active users. It has become a popular choice especially within the younger population who can act as the content creators and viewers at the same time, leading to hot trends in China.
Xiaohongshu is a user-generated content platform that focuses on word-of-mouth advertising. This Chinese version of the Pinterest-and-Instagram is a safety net for users to share and read authentic product review, especially for international luxury cosmetics. The in-app e-Commerce platform, RED Store, allows users to purchase credible products, given the prevailing counterfeit market trend in China.
A trustworthy platform leads to satisfying sales;
Seamless shopping experience on Xiaohongshu;
Weibo is the second-largest social media platform in China, with more than 550 million monthly active users. Weibo gives you a wide choice of advertising forms, including organic content marketing like short videos, live streams, and micro-blogging. You can also invest in paid advertising in Weibo.
Doing business with HONGDA is getting a share in our know-how, expertise and dedication. Our determination leaves our customers with peace in mind, as they know our passion and strive for perfection in all that we do.
To ensure that we keep pushing the boundaries of what our market can expect, we relentlessly strive for increased benefits of doing business with HONGDA. To declare our efforts, our daily work is based on 4 tangible, practical promises to our customers - and just as much to ourselves.
We (can) advise you on the best solution for your business model and send you our comprehensive proposal.
After reviewing the proposal, we sign the service contract and receive your payment.
We send you an application form as well as the list of documents we need from your side.
Sit back, relax and let us take care of everything from here on out.
Here are the 6 main reasons why the Chinese E-commerce retailing market is booming:
Amazon joined the Ecommerce space in China in 2004 and left in 2019 due to intense competition from the local platforms. From 15% in 2011 - 2012, its market share dropped to just 1% in 2019. The company was losing in terms of shipping speed and product variety. Its differentiating factors, including high credibility, also diminished as local players took more serious measures to deal with counterfeit goods. Moreover, Amazon was not as aggressive in its marketing efforts. This caused it to lose visibility to local giants that frequently implement large sales promotions and advertising campaigns.
There is no so-called ‘the best’ platform in China because they all have their expertise in different areas or product categories. Out of the most popular Chinese e-commerce platforms, Alibaba's Tmall is the top e-commerce retailer in the country. The top 3 - Tmall, JD.com, and Pinduoduo - have already accounted for nearly 80% of the total online retail market in China.
Yes, you can. But there are many legal requirements that must be met before opening your own e-commerce. Here are some requirements:
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