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China Trademark

We value the importance of your intellectual property and we are always by your side to protect your visual assets. 

Registering a Trademark in China

Like the United States and elsewhere, China has its trademark registration authority, the Chinese Trademark Office, with which individuals, companies, and organisations, be they foreign or domestic, can register and protect their company name and product names Domain names, logos and slogans.

Hongda Business Services offers reliable and efficient service to undertake a China trademark search on your behalf and provide companies with how to register and license their trademarks in China and ensure that your exclusive rights to your trademarks are protected.

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We can help you! Click the button below to arrange a free consultation to talk through your trademark registration needs:

How Trademarks Work in China

Trademarks in China are generally awarded on a first-come, first-served basis, regardless of whether or not a company might be able to prove ownership over that trademark; if it has been registered in China by another entity before your registration it will quite possibly be rejected outright. If a registration happens on the same day, only the first application will be considered.

Due to the often prohibitively high cost of trademark infringement litigation, whether a company intends to do business in China today or at any point in the future, it is highly recommended that they register a trademark for each piece of IP as soon as possible. While it may seem like a far-off prospect today, there are many cases in which foreign companies have their trademarks registered by third parties in China, even by partners such as suppliers domestically. Registering your trademarks in China prevents litigation wherein a company needs to reclaim their infringed upon trademark and protects against litigation wherein other companies might file suit against your company for trademark infringement.

Trademarks in China can include any of the following:

  • Words
  • Design
  • Letters
  • Numerals
  • 3D Symbols
  • Combination of Colours

They will represent goods or services provided by an individual, legal entity, or organisation for a period of up to ten years, renewed six months before the expiry of the trademark registration.


Hongda Business Services Trademark Registration Procedure

Registration Procedures Workflow

  • Conduct a trademark clearance search
  • Confirmation of availability (by way of search reports issued by China IPD) 
  • Submission of trademark registration application forms 
  • Official examination of register
  • Publication in Government Gazette (if accepted)
  • Issuance of Certification of Registration (if no objections received)

Trademark Clearance Search 

The trademark clearance procedure is free of charge.

  1. Per class code
  2. Search performed by the Trademark Office in China (China Intellectual Property Department) and search results returned back by fax in 1 working day.
  3. Covers Direct Hits and Close Matches in English and Chinese

Pre-filing search is not compulsory but highly recommended.


Trademark Registration Filing

  1. Per class code
  2. Submitted receipt 1 week
  3. Original receipt issue from government 2-3 months
  4. Follow ups registration process and update to the customer via e-mail

Summary of Fees (First Class Code)

  1. RMB3,500 Registration (including official filing fee)
  2. Collection and forwarding of certificate

How Long Does Trademark Registration in China Take?

It currently takes approximately 18 months to register a trademark in China, so it is important to get ahead of the issue before it is too late. This is a long process, but please note that your trademark will be protected once you have started the registration procedure, so the onus is on getting started.

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Doing business with HONGDA is getting a share in our know-how, expertise and dedication. Our determination leaves our customers with peace in mind, as they know our passion and strive for perfection in all that we do.

To ensure that we keep pushing the boundaries of what our market can expect, we relentlessly strive for increased benefits of doing business with HONGDA. To declare our efforts, our daily work is based on 4 tangible, practical promises to our customers - and just as much to ourselves.




Consultation & Proposal

We (can) advise you on the best solution for your business model and send you our comprehensive proposal.


Signing & Payment

After reviewing the proposal, we sign the service contract and receive your payment.


Preparing Documents

We send you an application form as well as the list of documents we need from your side.


Take a Break

Sit back, relax and let us take care of everything from here on out.


Sound United

Jack Peng
Sound United Vice President > Asia Pacific

Sound United la leading desianer and manufacturer of consumer audio products in the us) has been usina Honada Business Services since2013 Moving one's operations to China is not a small task, but Hongda's expertservices helped us set up a company and deal with tax issues so we could get on with qrowing our business inno time at a!l, and that's whywe continue to use them today.

Business service Guid

Hongda Business Services helps foreign businesses looking to establish in the PRD (Pearl River Delta, Guangdong), Shanghai and Hong Kong take advantage of everything that China has to offer. We typically work with companies in Shenzhen, Guangzhou, Zhuhai, Zhongshan, Shanghai, and Hong Kong.


How do I set up a company in Shenzhen or the PRD?

Prepare the shareholder certificate, letter of good standing from the bank. Find an office in China. Make the application (of course better find a professional agent in China to help you).

Do I need to have a foreign company to start a company in China?

No, you could also use your personal name to start the company in China.

What are the drawbacks of a WFOE / rep office / JV?

Rep.Office:High tax, could not hire Chinese employees directly.

WFOE/JV: Slow registration time.

The benefit of all is that if you aim to run a business in China, any will allow you to do so. 

Do I need to personally go to China to set up the company?

No, you dont. Hongda Business Services
can help you to do this while you are abroad.

Do I need an actual office space to register a WFOE / rep office / JV?

Luckily now, you dont. Hongda Business Services can provide the office address for registration. 

Which documentation do I need for a WFOE / Rep Office / JV?

Oversea investor's certificate, bank reference letter and office in China are the key documents for each company type. 


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