We are already just about halfway through the month of April, it's the end of another busy week and it's time again for another Hongda Business Services roundup!
We've got a packed line-up for you this week with a bit of everything from trademarks, how Western businesses should be navigating China, and what the new tax reforms are proposed to do for China in the near future...
Let's jump right in!
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What happens if someone has already registered my trademarks in China?
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Why Western businesses need a profound rethink on China
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China trademark registration 101 - What you need to know (infographic)
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China says tax reform will boost economy, structural changes
Let's get right to it!
1) What happens if someone has already registered my trademarks in China?
By now we have made it clear that you must register your trademarks if your company aspires to operate in China, or is already here; even if you have already registered them abroad before.
Read this eBook to learn why, if you haven't already: "An Introduction To China Trademark Registration."
Since the registration system for trademarks in China is 'first-to-file,' essentially first come, first served, it is possible for you to 'lose' your trademarks if you are not proactive in registering them.
Perhaps for companies which are obscure in China you will not have the problem that someone registers your trademarks before you, but especially if you have a modicum of fame be it with your products, brand, or services abroad, this may affect you.
So if upon undertaking China trademark registration you find that someone is in the process of registering, or has registered your trademark, what do you do?
In this blog we'll explore your options...
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2) Why Western businesses need a profound rethink on China
When Western companies consider expanding into China, they often can’t help applying an outsider’s lens to their marketing strategies. They thus run the risk of overlooking cultural nuances and attitudes that could help their brands succeed.
To better understand Chinese consumers and their expectations of brands, Landor conducted research with over 4,000 Chinese consumers, running a parallel study with hundreds of millennials across the United Kingdom, United States, and France. We compared the attitudes and opinions of Chinese consumers with those of consumers in other countries, gaining insight into the specificities of marketing to a Chinese audience.
We were able to establish a group of criteria that every Western brand should be aware of in order to thrive in the Chinese market. The challenges facing Western brands are more profound than previously assumed, requiring more than just a presence to ensure long-term success.
3) China trademark registration 101 - What you need to know (infographic)
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4) China says tax reform will boost economy, structural changes
China's value-added tax reforms will help support the economy and speed up structural adjustments, Vice Finance Minister Shi Yaobin said on Tuesday, playing down concerns such reforms could fan property speculation.
China will replace a business tax with a value-added tax in its construction, real estate, financial and consumer services sectors, effective from May 1, and the government hopes to cut taxes by more than 500 billion yuan ($77.32 billion) in 2016.
"This will help stabilize economic growth...and also help improve economic structures," Shi told a news conference.
Please let us know about any of your thoughts regarding some of the topics we recapped this week in the comments below, or let us know about any other topics you'd like for us to cover.
From everyone here at Hongda, wishing you all a very relaxing weekend! See you all again next week...
