China, much like the United States and elsewhere, has its own trademark registration authority, the Chinese Trademark Office, with which individuals, companies, and organizations, be they foreign or domestic, can register and protect their company name, product names, Domain names, logos and slogans.
Hongda Business Services offers a reliable and efficient service to undertake a China trademark search on your behalf and provide companies with the means by which to register their trademarks in China and ensure that your exclusive rights to your trademarks are protected.
We can help you! Click the button below to arrange a free consultation to talk through your trademark registration needs:
A Chinese trademark can usually be registered by anyone on a first come, first served basis, regardless of whether a company owns the rights elsewhere.
Trademarks in China are generally awarded on a first come, first served basis, regardless of whether or not a company might be able to prove ownership over that trademark; if it has been registered in China by another entity prior to your registration it will quite possibly be rejected outright. If a registration happens on the same day only the application received first will be considered.
Due to the often prohibitively high cost of trademark infringement litigation, whether a company intends to do business in China today or at any point in the future, it is highly recommended that they register a trademark for each piece of IP as soon as possible. While it may seem like a far off prospect today, cases in which foreign companies have their trademarks registered by third parties in China, even by partners such as suppliers domestically, are many. Registering your trademarks in China prevents both litigation wherein a company needs to reclaim their infringed upon trademark, but also protects against litigation wherein other companies might file suit against your company for trademark infringement.
Trademarks in China can include any of the following:
It currently takes approximately 18 months for Hongda Business Services to register a trademark in China, so it is important to get ahead of the issue before it is too late. This is a long process, but please note that once you have started the registration procedure your trademark will be protected, so the onus is on getting started.
Click the button below to arrange a free consultation to talk through your trademark registration needs: